Cannes 2026: AI Scandal Shakes Foundation of Communication Trust
A commentary on Cannes Lions 2026 reports on a turning point: Following a trust crisis in the previous year when award-winning campaigns lost their awards due to the use of artificial intelligence to falsify content, participant numbers fell by 25 percent. The article analyzes how the festival established new rules and discusses the future of communication at a time when seeing no longer automatically means believing.