Icelandair Seeks Worst Photographer – Dream Trip Awaits
The Icelandic airline Icelandair has launched an unusual campaign: it is searching for a bad photographer and offering him a ten-day paid trip to Iceland as well as substantial prize money. With this action, the company wants to show that even people with no photography experience can take impressive pictures of the country – a message that is relevant at a time when virtually everyone owns a smartphone with a camera.